Sales & Marketing Learnership South African Breweries

admin October 26, 2023

3 minutes read

DEADLINE: Not Specified

Sales & Marketing Learnership South African Breweries

Job Purpose:

To implement a market driven differentiated service that builds sustainable competitiveness within the Tavern Class of Trade which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

Key Roles and Responsibilities:

Commercial Aptitude

Understands the value chain across sales and marketing and how the roles interact with each other
Proactively seeks out competitor information and includes this in the overall selling task
Ability to understand the concept of profitability and the role of pricing, product mix and merchandising in making commercially astute decisions

Customer Focus

Making customers’ and their needs a primary focus of one’s actions
Developing and sustaining productive customer relationships
Effectively meeting customer needs, taking responsibility for customer satisfaction and loyalty
Connecting with and developing a strong rapport with customers; collaborating on plans and decisions and proving criticality to the customer
Ability to build authentic relationships across diverse groups of people Accountability
Being accountable for achieving results and taking responsibility for one’s actions
Takes the role personally and professionally
A strong achievement orientation
High integrity as a representative of SAB

Flexibility

Ability to adapt behaviour to changing situations
Open-minded and adjusts priorities in response to unanticipated events
Able to identify issues and resolve problems in the moment.
Resilience and endurance in managing extraordinary and flexible working hours.
Willing to work weekends and public holidays as required.

Selling Skills

Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and closing sales.
Effectively exploring alternatives and positions to reach outcomes that gain support by using appropriate interpersonal styles and communication methods.
Ability to establish rapport, identify the customer need and gain commitment.
Ability to plan, organise and prioritise sales activities.

Planning and Organising

Work with the sales lead to develop specific plans to leverage SAB’s value proposition and unique competitive advantage against customer needs.
Focuses on the detail and executes plans meticulously to exceed customer expectation.
Excellent administration skills.

Customer Development

Manage and build customer relationships with tavern owners.
Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues.
Ensure all customer master data is input, current, correct and maintained.
Achieve customer sales and volume targets.
Ensure each outlets buys directly from SAB consistently on a weekly basis.

AMPPS Delivery

Complete and influence the AMPPS survey by delivering on every targeted plan: Availability, Merchandising, Price, Promotions and Space Merchandising, Price, Promotions and Space

Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the In Trade Execution Guidelines (ITEG)
Negotiate and execute interior and exterior price communication; capture price priorities, ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective positioning of brands for maximum volume growth.

Asset Management

Manage SAB refrigeration assets by driving governance and compliance for the SAB audit
Manage all SAB assets in the outlets including permanent merchandising and signage
Ensure SAB products are stocked in fridges as per ITEG
Conduct asset verification surveys (Fridges, etc.)
Assist customers with model stock system to manage stock replenishment and minimise stock outs
Manage stock rotation and quality