Online Courses

FACEBOOK SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE, 2021

No degree or prior experience required.

Cousera is offering a great opportunity to attain a Facebook Social Media Marketing Professional Certificate. Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

About Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Once you earn your Facebook Social Media Marketing Professional Certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook Certified professionals with 50+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam.

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You’ll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you’ll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

Benefits Of Marketing with Facebook:

  1. Facebook Advertising.

One of the best ways to utilize Facebook for your marketing is through Facebook Ads. Facebook Ads are such a valuable and efficient way to target your ideal customers because they allow you to pinpoint your advertising to your target market in a way that no other platform will enable you. This is because Facebook has a lot of information about their users that a lot of other platforms would never have access to because consumers freely share information about themselves across the platform. Thus, you should be able to target prospective customers based on various criteria that allow you to maximize the potential only to target highly likely to convert prospective customers.

  1. Customer Relationship Management.

Believe it or not, but a lot of businesses are utilizing Facebook in a way that can significantly increase customer satisfaction and retention while also being able to reduce overall marketing costs. By using Facebook as a Customer Relationship Management platform, you should be able to minimize the cost it takes to reply and answer your customers, and it will also effectively show prospective customers how much you care about your customers which can lead to increased conversions, sales, and retention.

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